A spirited Malagasy stylist creating new fashion ideas through upcycling and reimaginative

RAMITOMBOSON Michela

I’m a Malagasy designer and founder of myMitoo: An ethical fashion brand that preserves and reflects the culture and heritage of Madagascar.

From my east coast hometown of Mahanoro, I came to the capital city Antananarivo.

2009: studied urban architecture 2012 to 2014 worked as a webmaster for a Web agency and the magazine, “No Comment.”

2014: 2nd place in a fashion designer contest at the Festival des Arts Métisses and awarded for best young fashion designer at the Tendances Show Madagascar.

2015: started a fashion service from my small urban apartment while still working full time as a webmaster.

2017: selected to be part of the Young African Leaders Initiative (YALI) to follow the Mandela Washington Fellowship (MWF) ; a 6-week training program at the University of Lehigh in the United States.

2020: launched Mymitoo; a sustainable clothing and accessories brand for both men and women. Collaborated with one of the biggest shoe leather brands in Madagascar, Aigle d’or and chosen to design their Christmas collection.

2021: an article published in Le Monde Afrique for my role in Madagascar “slow” fashion – conscious fashion for conscious consumers.

Recently chosen by NextA Madagascar to help continue my career and passion within the fashion industry.

mymitoo-songerigna-yellowwear-tropicalwear-madagascardesign-michelaRamitomboson

A MALAGASY SPIRITED ETHICAL FASHION BRAND.

Inspired by the big Island’s authentic culture and landscape. We create timeless products using our handcraft heritage and locally sourced material. A culture sharing clothing brand that cross resorts wear to our tradition. We belive that clothing is the self-expression’s voice, and we would like to empower that voice.

Our Vision

Upcycled materials

Our clothes are made of upcycled materials (salvaged from big factories). Combined with some natural fibers, such as the Zebu (humped back cattle) horns, raffia or more.

We happily made your clothes.

Hoby is a single mother, like a couple of the ladies in our team. We are happy to be able to empower them and bring opportunities in their lives via trainning and a safe work environement. And we are now a team of 7 women and a young man.